Our mission

Keyone was founded in 2018 with a mission to create stylish&comfortable hats that are eco-friendly and sustainable.

We are focusing on keeping our hats in your wardrobe and out of landfills.
Intentional design is at the core of keyone brand philosophy. When designing any product, we first ask ourselves whether it is timeless, functional, and versatile—an item that you will feel chic wearing year after year.


Stephen Jones OBE (born 1957) is a British milliner based in London, who is considered one of the most radical and important milliners of the late 20th and early 21st centuries.


Keyone team members are hat lover,and created Keyone to be different from other brand.We focus on stylish & sustainable hats making.Inspire more people to preserve the earth.

We believe in doing things differently

At Keyone,we know there’s a better way to do business, and it starts by putting the planet and its people first.
Our collection is sustainably made and designed to last.
Each hat is made for everyday ease so that you love what you wear.

For the planet

Sustainability is more than a buzzword at Keyone. From our goal of achieving a closed-loop production model by 2024,to the inclusive environment we foster at our HQ and stores,moving toward a sustainable future is at the heart of everything we do.

Products built better.

We made every hat responsibly. Continually striving for zero waste, we combine modern technology with sustainable practices for the ultimate in eco-friendly headwear.